In theory and gratuity, I should make them my bank. But I don’t because I would actually lose in doing so. Instead of getting to use my bank’s ATM or WaMu’s, I could only use WaMu’s. So while the strategy makes me like them and think they’re helpful, it doesn’t make me use them. Interesting. I wonder if that’s unusual.

Then again, maybe they just want to be out there, known like you suggested.

PBB: Oh, I love food, too. In all forms and kinds.

FF: I enjoy certain commercials, too, though I can’t say they make me buy. I *love* Liberty Mutual’s ad campaign, but I’m quite happy with my current provider. Maybe their goal is to make me just change my perception? A more subtle task, I suppose.

Vixen: It’s definitely worth picking up. I find it has been helpful in a lot of ways, mainly provoking new ways of seeing. Happy reading!

In all honesty too, I like the dog and cat food commercials with the kittens and puppies. They are just cute. And I know that’s what the advertisers were banking on, but I cant help it. I don’t think in that case though I would specifically buy the product though.

But I do find that when the campaign is clever I will be more likely to purchase the product when I need that particular thing.

Harris Bank has all those ads on the train where they are just trying to “help you pass the time” and “give you tips.” That to me says “We want to give you, our consumer, a break.” I think others have sponsored commercial-free chunks of TV time.

That makes a bigger impression on me than just being “everywhere” at any given point.

By the way, the book is awesome, isn’t it?